{"id":13,"date":"2025-10-09T08:58:25","date_gmt":"2025-10-09T08:58:25","guid":{"rendered":"https:\/\/velarstrategicconsultancy.com\/startpagina\/"},"modified":"2026-04-18T13:36:39","modified_gmt":"2026-04-18T13:36:39","slug":"startpagina","status":"publish","type":"page","link":"https:\/\/velarstrategicconsultancy.com\/en\/","title":{"rendered":"Startpagina"},"content":{"rendered":"<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading\">\u201cAvoid making the wrong investments in communications.\u201d<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p>Velar Strategic Consultancy assesses external communication, positioning, and deployed marketing and sales resources so that companies do not waste money on what does not work.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fb85e995 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-background-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0e3b43d4 wp-block-columns-is-layout-flex\" style=\"border-radius:1rem;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9bb5df40 wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-large-font-size\">When communication versus sales gets lost.<\/h2>\n\n\n\n<p>In these kinds of situations, extra activity is rarely the solution. First, it must be clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2013 which communications do not yield returns<\/li>\n\n\n\n<li>\u2013 which resources do not match the market<\/li>\n\n\n\n<li>\u2013 which investments should be reconsidered<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-74c0a6e9 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:+31659115992\">Prefer a direct Call?<br><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"447\" data-id=\"174\" src=\"https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/161117152936-swedish-sail-americ.jpg\" alt=\"\" class=\"wp-image-174\" style=\"border-top-left-radius:0rem;border-top-right-radius:1rem;border-bottom-left-radius:0rem;border-bottom-right-radius:1rem;aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/161117152936-swedish-sail-americ.jpg 670w, https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/161117152936-swedish-sail-americ-300x200.jpg 300w, https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/161117152936-swedish-sail-americ-18x12.jpg 18w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-68d5e5bb wp-block-group-is-layout-constrained\" id=\"over-ons\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\">Empowering Vision<\/h3>\n\n\n\n<h4 class=\"wp-block-heading translation-block\"><strong>Behind Velar<\/strong> Stratecic Consultancy<\/h4>\n\n\n\n<p>Velar Strategic Consultancy is a strategic collective with international experience in positioning, marketing strategy, and business development.<\/p>\n\n\n\n<p>We work with companies that are stuck due to wrong marketing choices, ineffective social selling, and disappointing lead generation.<\/p>\n\n\n\n<p>Instead of treating the symptoms, we quickly and accurately map out where things are really going wrong and where the greatest commercial leverage lies.<\/p>\n\n\n\n<p>No generic advice, but targeted strategies that lead to better positioning, stronger commercial performance, and demonstrable results.<\/p>\n\n\n\n<p>Many organizations invest in campaigns, content, and sales activities without a clear positioning or strategic focus. The result: a lot of activity, little return. Rob analyzes where things are going wrong, structures the commercial approach, and repositions companies so that marketing and sales demonstrably contribute to growth again.<\/p>\n\n\n\n<p>We advise entrepreneurs and companies within Europe on strategic issues regarding growth, focus, and market positioning. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>(\u00a9 2025 Velar Strategic Consultancy \u00b7 Operating internationally)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> Our Philosophy<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size translation-block\" style=\"margin-top:16px\">Like a world-class sailing team, true performance only occurs when all components work together in perfect harmony.<br>Strategy sets the course. Teamwork drives the movement. Precision delivers the results. Results-oriented strategies for efficiency and strength.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2bc1b312 wp-block-group-is-layout-constrained\" id=\"contact\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">\u201cStrategic communication advice that brings clarity  and results.\u201d<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"margin-top:16px\">Contact us for strategic issues and for the Marketing Scan.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-background-background-color has-background is-layout-flex wp-container-core-columns-is-layout-f3e73c6b wp-block-columns-is-layout-flex\" style=\"border-radius:1.5rem;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\" style=\"border-radius:1.5rem;min-height:100%;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-block-cover__image-background wp-image-36 size-full\" alt=\"\" src=\"https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/Large_AK_AC34SepD23_41321-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/Large_AK_AC34SepD23_41321-1.jpg 1024w, https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/Large_AK_AC34SepD23_41321-1-300x200.jpg 300w, https:\/\/velarstrategicconsultancy.com\/wp-content\/uploads\/2025\/10\/Large_AK_AC34SepD23_41321-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#87949f\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:380px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12-o1\" lang=\"nl-NL\" dir=\"ltr\" data-wpcf7-id=\"12\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/13#wpcf7-f12-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contactformulier\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/13#wpcf7-f12-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"nl_NL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email address<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Nature of  Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Message or query<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cVoorkom verkeerde investeringen in communicatie.\u201d \u201cVelar Strategic Consultancy beoordeelt externe communicatie, positionering en ingezette marketing- en salesmiddelen zodat bedrijven geen geld verspillen aan wat niet werkt.&#8221; Wanneer communicatie versus sales verloren gaat. In dit soort situaties is extra activiteit zelden de oplossing. Eerst moet duidelijk worden: Empowering Vision Achter Velar stratecic Consultancy Velar Strategic Consultancy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":236,"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":787,"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/pages\/13\/revisions\/787"}],"wp:attachment":[{"href":"https:\/\/velarstrategicconsultancy.com\/en\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}